Essex mania continues. The Guardian's travel section at the weekend had a two-page spread visiting the tanning salons of Buckhurst Hill and Sugar Hut in Brentwood. Plus "the other way is Essex", a list of more upmarket destinatins like Mersea and Layer Marney.
Meanwhile, Giles Coren has written a piece in Vogue about how he lusts after Essex Girls like Amy Childs. And tonight there's Jo Brand participating in the Maldon Mud Race in Jo Brand's Big Splash on Dave and a Channel 4 documentary on schools called Educating Essex. Clearly Essex sells.