Tuesday, 18 July 2017

Tiptree jam today in China

The Chinese are in love with Tiptree jam. BBC News' 'Tales From The New Silk Road' features footage from Wilkin & Sons' factory at Tiptree and an interview with Chinese brand ambassador Tingting He, who sells Tiptree products to Chinese hotels. In China they're developing a taste for British cream tea, scones and lashings of jam. Twenty five years ago the spoof Essex Liberation Front (namely Phill Jupitus, Richard Edwards and myself) predicted a UK economy based on Tiptree jam — and now it might just be the post-Brexit future. Click on the link to read the whole feature.

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