Well, expecting Harry or Joey Essex to trawl the supermaket aisles of Essex without satnav was always a big ask. Today's Guardian reports:
At the next aisle take a left and after two metres turn right. You have reached your destination – now pop the cornflakes into your trolley.
Tesco is trialling the ultimate trolley dash dream in one of its Essex stores – a satnav system to help you find what you want. No more aimlessly wandering the aisles. Tap the product into an app on your smartphone and a map will pop up showing your position and where you can locate it.
That's the theory. Let's see how it goes in Romford first . . .