With the second series of The Only Way is Essex starting on ITV 2 this Sunday, the Daily Telegraph reports a 140 per cent increase in requests about Essex mini-breaks.
The internet site hotels.com reports that enquiries about Brentwod hotels have gone up 100 per cent in the past year. While Chelmsford is up 211 per cent and Clacton 170 per cent.
As the Eagles might have sung: "Welcome to the hotel Essex for yer". You can check out anytime you like but you can never leave.
