The Only Way is PR…

When The Only Way Is Essex makes the Short Cuts column in the Guardian you know it must be bigger than Arg's steak baguette.

It's been quite a week, PR-wise. Most of the female cast appeared in their undies for Zoo magazine, Mark and Lauren were pictured in OK! in muddy 18th century military uniforms, while the Sun reported rumours that Lauren and Mark's relationship was only for the sake of the media and that they had already filmed their break-up scenes.

Though Lauren tweeted that it was genuine and told the Sun she will cut off Mark's "ding-dong" if he strays. While the Daily Star claimed that Lauren and Sam had been involved in an off-screen fracas over Mark. Then there's been the photo shoots at Lakeside and a nightclub in Loughton...

Possibly the clue comes in the titles where the producers say that some events are made up for your entertainment.

Seems to me that Arg and Lydia are actually the most genuine people on the show. Indeed Lydia was the only member of the cast not to strip for Zoo — which in Essex is definitely a sign of class.